Mopar Showcases Customized Jeep Vehicles and Dodge Trucks at Moab Jeep Safari 2008
Auburn Hills, Mich. - Mopar® and the Mopar Underground team showcased their customized Jeep® vehicles and Dodge trucks at Moab Jeep Safari 2008 in March.
“Jeep engineering has been coming to Moab for years. Mopar is at Moab to test, evaluate and prove the authenticity of our Mopar Performance Parts for Jeep vehicles and Dodge trucks on the most grueling off-road trails in Moab,” said Simon Boag, President – Service & Parts/Mopar, Chrysler LLC. Mopar is Chrysler LLC’s original equipment parts manufacturer and supplier.
Boag added, “We wanted our core off-road customers to talk about their vehicle usage so we can address their unmet needs and identify emerging product trends to better support their off-road adventures. Mopar prepped several vehicles for Moab Jeep Safari to gauge consumer feedback and reaction.”
